Understand business goals, needs, and perceptions of technology partners across multiple functional roles within retailers, both ecommerce and bricks-and-mortar (and both). Develop recommendations for positioning, product requirements, messaging, and target customer prioritization for a new category of offerings across both advertising and cloud products.
In-depth understanding of the purpose of YouTube for different users (from casual to committed) and how the reasons for use have impacted our culture overall. Illustrate the the relevance and importance of YouTube to increase marketer preference.
4-country exploration to understand the landscape globally and locally, learn more about how different products are positioned vs. the upcoming product value proposition, and recommend positioning within the maps discovery landscape.
Created and managed the first Customer Collective called the Advisory Council, an 18 month community of large brand marketers and agency professionals designed to optimize the resources Google provides marketers in it’s largest business marketing program
Global insights on how people building and marketing apps are acquiring customers, their perceptions of Google, Facebook, and others, and what Google can do to reach them more effectively.