What we do

We create human-centric product and brand strategy.

We believe the foundation of any product or brand strategy is understanding the people that use and champion your products.

Brightkraft has created a people-based decision-making process to help you better understand your customers and prospects and then apply that understanding to your business goals.

Deeper knowledge of how your target acts and feels and what will influence them combined with knowledge of the market and what makes you different helps drive better strategic decisions, better ongoing product-market fit, and faster growth for your products.

      • One-week strategy workshop projects
      • One-month consumer insights projects
      • Ongoing audience collectives to understand perceptions, trends, and purchasing behavior

Product Strategy

What product combines greatest benefit for my target audiences with our vision and capabilities?

  • Competitive benchmarking
  • Market landscape mapping
  • Product strategy and positioning
  • Product development recommendations
  • Experience optimization
  • Product roadmapping
  • Value proposition
  • Marketing/sales strategy
  • Messaging strategy

Brand Strategy

Why are you different and better for your target?

  • Brand strategy and positioning
  • Brand architecture and portfolio strategy
  • Social/mobile/content strategy
  • Brand training and education
  • Naming strategy and naming